{"id":8309,"date":"2026-03-07T20:43:46","date_gmt":"2026-03-07T18:43:46","guid":{"rendered":"https:\/\/joanlaporta.cat\/?p=8309"},"modified":"2026-03-08T12:37:40","modified_gmt":"2026-03-08T10:37:40","slug":"defensem-el-barca-presents-its-campaign-ad-to-be-to-grow-and-to-win","status":"publish","type":"post","link":"https:\/\/joanlaporta.cat\/en\/defensem-el-barca-presents-its-campaign-ad-to-be-to-grow-and-to-win\/","title":{"rendered":"\u201cDefensem el Bar\u00e7a\u201d presents its campaign ad: to be, to grow, and to win"},"content":{"rendered":"\n

Joan Laporta\u2019s candidacy presents a spot that highlights the central pillars of the project: defending the member-owned club model, building the new Spotify Camp Nou, and sporting achievements<\/em><\/p>\n\n\n\n

The \u201cDefensem el Bar\u00e7a\u201d candidacy, led by Joan Laporta, presented today its campaign ad, which conveys in an emotional and close tone the core message of the project: defending the Club to guarantee its identity, consolidating economic growth through Spotify Camp Nou<\/strong>, and continuing to project the successful sports model.<\/p>\n\n\n\n

The ad follows the campaign line: \u201cDefensem el Bar\u00e7a to be, to grow, and to win,\u201d <\/strong>intertwining images of members, who are the owners of the Club, with footage of great sporting moments from recent years. The ad also highlights Spotify Camp Nou,<\/strong> one of the main pillars of the mandate started in 2021 and a key element for consolidating economic recovery and ensuring a sustainable growth model for the coming years, along with images of major sporting achievements from recent years, emphasizing the sports model based on La Mas\u00eda, <\/strong>combining young talent with experience.<\/p>\n\n\n\n

The spot calls on members to place their trust in Joan Laporta and his candidacy for the upcoming March 15 <\/strong>vote. You can watch it here<\/a>  .<\/strong><\/p>\n\n\n\n

Emotional video adapted for social media<\/strong><\/p>\n\n\n\n

\u201cDefensem el Bar\u00e7a\u201d also released an additional video alongside the official campaign ad on its social media profiles, in a format adapted to the platform and with a longer duration of 50 seconds. The video is based on the phrase \u201cthey say, they say, they say\u201d <\/strong>and then asserts that Bar\u00e7a \u201cis not built with words, it is built by defending it with decisions,\u201d adding that \u201csome hurt but protect what is eternal.\u201d<\/strong> The spot also explains that \u201cthey say we don\u2019t believe, but we mobilized everyone to fill stadiums, to make them benchmarks, and to change history, and they still say it\u2019s not our moment, but everyone has realized we are back with a glorious future.\u201d<\/strong> Finally, it adds that \u201ceven though they say we stopped, we left, to return bigger than ever, because if we didn\u2019t do it, then who?\u201d<\/strong><\/p>\n\n\n\n

The video concludes with a clear message summarizing the spirit of \u201cDefensem el Bar\u00e7a\u201d: \u201cthe courage to resist, the strength to lead.\u201d You can watch it here<\/a>\u00a0\u00a0.<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Joan Laporta\u2019s candidacy presents a spot that highlights the central pillars of the…<\/p>\n","protected":false},"author":2,"featured_media":8302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144],"tags":[],"class_list":["post-8309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/posts\/8309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/comments?post=8309"}],"version-history":[{"count":2,"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/posts\/8309\/revisions"}],"predecessor-version":[{"id":8319,"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/posts\/8309\/revisions\/8319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/media\/8302"}],"wp:attachment":[{"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/media?parent=8309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/categories?post=8309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joanlaporta.cat\/en\/wp-json\/wp\/v2\/tags?post=8309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}